Vocollect Voice® Becomes a Marketing and Sales Tool to Help Jordano’s Expand Business

Jordano’s, Inc. is a family- and employee-owned food service and beverage distribution 

company serving close to 1,700 customers in central and southern California, with a proud 98-year tradition of commitment to quality and customer service and support of its local community. Originally founded as a grocery chain, the company transitioned its focus to distribution in the 1970s and today has annual sales topping $142 million (company-wide), employing over 205 people across its operations.

Today Jordano’s orders are fulfilled primarily through its distribution center (DC) in Santa Barbara. The 100,000 square foot facility processes upwards of 14,000 SKUs six days per week across three shifts. 

The Challenge

Perfect orders the key to maintaining a competitive edge

Having a long-standing reputation to uphold with its nearly 1,700 customer base, Jordano’s continually challenges itself to improve customer satisfaction. Through its technology partner BFC, the company is always looking for ways to boost operational performance.

For some time, Director of Operations Dennis Merchant had been thinking about the need to ratchet up accuracy levels in the company’s single 100,000 square foot distribution center in Santa Barbara. In addition to accuracy concerns, order fulfillment was becoming increasingly complicated due to governmental mandates for traceability. Clearly the old double paper label processes needed modernization

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