GraysOnline Australia Case Study

GraysOnline is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods direct from manufacturers and distributors. Starting out as a livestock auctioneering company in Goulburn in the 1920s, GraysOnline made the decision to move online in 2000 in order to gain access to a deeper and broader market base.

Today, GraysOnline employs more than 550 people throughout Australia and New Zealand, incorporating a highly-trained customer service team as well as experts across more than 80 product categories ranging from electronic goods and wine, to automotive and mining equipment. In total, the company sells around 230,000 items each month to both consumers and businesses. Since the company made the decision to migrate online almost 14 years ago, it has grown consistently year-on-year with its annual turnover increasing from $50 million to more than $400 million.

It was on the back of this period of unprecedented and continued growth that six years ago, GraysOnline decided to re-evaluate its warehouse operations, which involved consolidating its four existing warehouses into one centralised distribution centre (DC) of 323,000 sq. feet (30,000 sq. meters) at Homebush, Western Sydney. Find out how Vocollect Solutions helped GarysOnline achieve their goals to streamline operations, drive greater efficiencies and introduce some clearly defined processes.

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