The Fox brand is the most recognized and best-selling brand of motocross apparel in the world today. Headquartered in Morgan Hill, California, with additional offices in Irvine, California and Newcastle, United Kingdom, Fox Racing built its business by developing clothing for the high-intensity, physically demanding motorsport of motocross. Since its founding three decades ago, Fox Racing has become an international leader in the youth lifestyle clothing market, with its famous Fox Head logo seen worldwide. In recent years the company has expanded into surfing, wakeboarding and mountain biking apparel, and has grown to support a significant internet business (almost half of total revenue) as well as having a retail presence in department stores like Nordstrom and Macys.
The Challenge - Support Company Growth and Expansion through Accelerating Distribution Center Performance
With the addition of new product lines and rapid volume growth, Fox’s business had reached the point where additional growth could not be supported with its current systems. Fox had been using paper and labels in its picking operation and handhelds for put-away and replenishment. The company found that RF technology had a number of moving parts and the reliability suffered. In addition, the paper-based picking system sub-optimized both productivity and accuracy.
With excellent integration support from Vitech Business Group, Fox began implementing voice for picking in its two California distribution centers in Morgan Hill and Gilroy in 2008. (The company has since moved voice to its operations in Newcastle, United Kingdom and Calgary, Alberta, Canada.) Its goal was to integrate a technology change that would work well in conjunction with its warehouse management system (WMS). At Vitech‘s recommendation, the company selected Vocollect Voice for its flexibility, adaptability and proven ability to improve productivity and accuracy.
Download the case study to discover more about how Vocollect helped Fox Racing run a better business with voice!